Richard Mooney

Experience

KAUST (King Abdullah University of Science and Technology)

09 / 2010 – Present

Digital Content Producer

Key accomplishments

• Creation of key, high-priority Press Releases that were featured on Nature, RDMag as well as international and national media outlets.
• Entrusted by senior leadership to interview and produce extended, written feature content on keynote speakers (VPs from CERN, Pixar, Google, Aramco, NCB, also Nobel Laureates), faculty and prominent visitors.
• Several successful media campaigns promoting University research as well as messaging and values (Winter Enrichment Program 2011, 2012/ KAUST Red Sea Expedition Expedition 2011 (featured on Nature.com /Academic Convocation and Academic Commencement 2011/2012 ). Traffic (Unique visitors/Pageviews) increased twenty percent above forecasted deliverables on average each time.
• Successful mentoring of Saudi nationals to write and edit English written features. Also provided training in interview and journalism techniques.
• Continual development of brand’s social media base and messaging (21,000 FB Likes and 4700 Twitter followers).

Responsibilities also include: creative copywriting, video editing, image editing, SEO analysis, news writing, content planning, content strategy, brand development, social media engagement, web content quality assurance.

Digital Ministry

10 / 2009 – Present

Contributor

Media analysis, digital media comment editorial

Trinity Mirror Group PLC (UK’s Largest Newspaper Publisher)

02 / 2008 – 09 / 2010

Regional Multimedia Journalist

Key accomplishments

• First journalist to interview Susan Boyle in 2009 on camera. Video was honored by YouTube in 2009 Most
• Memorable videos countdown.
• Created successful cross-platform (web, print) feature content, ‘Historic Lanarkshire’ series. This included online video and articles.
• Comic book blog (now inactive) named Mooneyverse, in which I blogged about Scottish comic book writers
• (interviewed Wanted/Kick Ass creator Mark Millar) and also provided reviews of super hero movies.
• successful redevelopment of Trinity Mirror’s Scottish digital branding (17 regional newspaper websites, 8 regional lifestyle websites and one national website). Responsible for consistency in messaging, content population, copywriting, image editing.
• creating, planning and initiating successful social media strategies for local newspapers. This included a establishing a presence on Facebook and Twitter. Website traffic increased 25 per cent as a result. No paid-for advertising was used. (Currently approx. 3000 FB likes, and nearly 2000 Twitter followers from the profiles I initiated and worked across).
• played a key role in the development of YouTube branded channels. This included testing, content population, cross-platform promotion (print/web). Across six channels, approx. 1000 subscribers were gained.
• establishing a Google News presence for regional newspapers. Traffic increased increased 25 per cent as a result.

Responsibilities

• multimedia content production (videos, audio, image-editing, photography, rich-text media, feature articles, blogs).
• website traffic growth, traffic analysis (Adobe Omniture)
• regional/hyper-local blog development with print journalists and contributors.
• providing digital training to print journalism professional – mentoring trainee journalists and interns

Other responsibilities included, but weren’t limited to: copywriting, editorial production, ad writing, web design, image editing, provision of monthly traffic reports.

University of The West of Scotland

09 / 2009 – 11 / 2009

Visiting Lecturer in Digital Media

Course taught: Digital Media Fundamentals Introduction to Digital Journalism.

Trinity Mirror Group PLC

07 / 2007 – 02 / 2008

Junior Content Developer